Whilst alt text is more important for accessibility and search engines, having an optimized image title can provide a better user experience, as this text will be visible when a user hovers the cursor over photos. This blog on alt text best practices goes into the specifics of image alt tags in more detail. It’s important then to have alt text that is detailed and descriptive of the content of the image and that describes the image subject matter, and is not keyword-stuffed. The alt text attributes play an important part in how Google will understand the subject matter. Make Images Accessible (alt Text and Image Titles)Īdding alt text to every image doesn’t just keep your website compliant for accessibility reasons, it’s also a fantastic way of increasing the visibility of your website and widening the range of searches your post or page can be shown for. The absolute maximum should be 2560 pixels on the longest edge.ħ. For non-photography websites, where sharpness in the details may be a bit less critical, 1500 pixels on the longest edge is sufficient. It also means that because the photos are larger than what I usually need to display, I’m unlikely to have to go and reupload them in the next couple of years… a huge task if you’re a wedding photographer.įor photographers, where image quality is especially important, I’d recommend uploading a full sized image and instead size photos at a maximum size of 2048 pixels on the longest edge. With this in mind, I like to upload the maximum size image so that I have more options available which enables me to make it full-screen size in the future if I decide to. Your images can be shown at different sizes on your site, depending on where the image is displayed. The sale of larger, high-resolution monitors has increased though, with 20% of the market now using 1920×1080 screens (according to Stat Counter data) so it’s a delicate balance between your photos looking great and also loading as quickly as possible. If the page is too slow to load, the bounce rate will be higher and this will have a negative impact on rankings as well as conversion. The size of your photos is going to have a big influence on the user experience of your website. If you’d like to learn more, check out our detailed blog on How to name your images. This will help search engines understand the context of the page better. When naming your photo, it’s worth thinking about the blog the photo will be featured on and naming it in a way that aligns with the main focus keyword, if there is one. If you’ve already got a set of photos from this venue, choose another aspect of the day, maybe the styling, the season, or any dominant theme of the wedding day. For wedding photos, I recommend you choose the wedding venue name to include in the file name, that way it will appear in the image URLs. Image file names that are unoptimized and either couple names or the original filenames will limit the potential to rank in both regular search engine results pages and in image search. Image files should be exported with descriptive and relevant names that are as short as possible, whilst still making sense. Within WordPress, image file names will form part of the image URL, so what you name your file will influence how well Google is able to understand it.
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